3 New Things I'm Testing in My Own Social Media (And One I'm Done With)

You can't teach new tricks to an old social media manager. Or can you?

For a long time, I've been feeling uninspired with my own content, because I've spent every working day running social for businesses doing 7 and 8 figures while my own account sat collecting dust. Three posts a year. Maybe. And no, the irony is not lost on me.

As you can imagine, this left very little room for the thing that's actually my bread and butter: strategy applied to MY account.

I finally hit the point where I was tired of being the shoemaker with no shoes. So I've started testing things on my own social, the same way I would for any client paying me $2,000+ a month.

If you've been in a similar place, building someone else's brand at the expense of your own, or just feeling stuck in your content, you're going to love this post.

I'm sharing 3 new things I've been testing in my social media. Hint: there's also one thing I'm giving up despite the fact that [insert respected industry voice + link] swears by it.

Can you guess what it might be? Read on.

Why testing new things in social media is so important

You may think that if your account is "fine," you don't need to mess with the formula.

However, after managing 8+ accounts across multiple industries, here's what I've discovered. Even the best-performing brands get stagnant if you don't test. The thing that worked 6 months ago is quietly underperforming today, and nobody told you because the numbers haven't tanked. They've just plateaued.

When a client came to me, they wanted to grow their follower count. Through working together, we discovered something neither of us expected. Their best-performing content wasn't the polished, branded stuff their last agency had built. It was the messy behind-the-scenes they'd been embarrassed to post. The half-finished projects. The honest "this didn't work" debriefs.

By leaning into the messier content, they started attracting their actual ideal client, and the tire-kicker DMs went almost completely quiet. They've since had to pause new client intake.

[insert anonymous client visual or BTS mockup]

Want a similar look at your own content? I'm taking on a small number of audit clients right now. DM me AUDIT on Instagram.

That kind of insight has been a pattern, not an exception. Let's get into the 3 things I've been testing in my own content.

#1. New Social Media Thing: Voice over trending audio

As social media managers (and as business owners running our own accounts), we're often prone to chasing what's hot rather than testing what actually works for the brand.

I know for me, that meant avoiding talking-head reels for years because I hated being on camera. So I leaned on trending audio plus b-roll plus text overlays for almost every reel I posted.

Do you see where I'd been going wrong with my content?

That's right. By avoiding the format I wasn't great at, I was holding the entire strategy back. Voice-led content (where the viewer actually hears me talk) builds trust faster than silent b-roll. I knew this. I was telling my clients this. I just wasn't doing it myself.

Now I'm testing more voice-driven reels and stories, still using my homestead and walking pad as the visual backdrop. The kind of DMs I'm getting back is noticeably different.

Next time you feel like your content is invisible despite posting consistently, try shifting from purely visual to voice-led. Even one voice-driven post a week is a different ballgame.

[link to a related post on hooks or video formats]

#2. New Social Media Thing: Batch filming on the homestead

I know, just like you, I've been rolling my eyes whenever content creators tell me they batch their content.

Thankfully, my husband called me out on the chaos of trying to film when the light was right while also managing 4 kids, a homestead, and the early weeks of pregnancy with kid number 5. So I'm finally experimenting with filming a few days of b-roll up front and pulling from it for the weeks after.

Here's what I'm noticing as I lean into batching:

• I'm more consistent on the days I don't feel like creating

• The footage feels less forced because I'm not filming under pressure

• I can plan content with the full story arc in mind instead of one post at a time

• I spend a fraction of the time I used to on capture

• I can actually be present with my kids when I'm not behind a camera

The thing nobody tells you about batching is that the real win isn't the time saved. It's the brain space you get back.

#3. New Social Media Thing: Trading ChatGPT for Rella

Silly to think that a social media manager would neglect her own tools, but here I was, paying for a ChatGPT subscription and still spending hours staring at blank caption boxes every week.

It dawned on me that I'd been building better workflows for my clients than I had for myself.

So I sat down with Rella and started rebuilding my entire content workflow inside of them. Caption drafting, brainstorming, brand voice checking, the whole thing. The difference is that Ella (Rella’s AI assistant) actually understands my voice (and my clients’ voices) once I teach it, so I'm not re-explaining them every time I want a draft.

The early returns are good. As a mom of soon-to-be 5 kids running a business from a Polish homestead, every reclaimed hour is real.

Bonus: I've given up on daily posting

Here's what I'm not doing anymore.

Through my work with established businesses, I've discovered that posting daily doesn't move revenue. The accounts I run that perform best (the ones converting actual paying clients) post 3 to 4 times a week. Not daily.

This means I've given up on daily posting personally AND for clients. There is enough noise online without me adding to it.

What I do instead is plan 3 strategic posts a week with clear intent behind each one. One positioning post, one personality post, one piece of proof. (More on that mix in my post on [the perfect content mix for expert-led businesses].)

The result is a feed that actually does work for the business, rather than a feed that just stays "active."

[embed a related reel or video here]

Key Takeaways

You can make the most progress in your social media when you pick a few strategies, test them, and see how they actually perform for your audience and your business. If something isn't working, you're better off pivoting than doubling down because a guru on the internet told you to.

There are so many ways to build a brand that converts, and I hope this post has given you a few new things to test in your own routine.

Was there a takeaway here that hit hardest? Let me know over on [Instagram] or [LinkedIn]. I read every reply.

Here at Kate Mroczek Media, we're all about helping passionate experts who are the face of their own business stop sounding like everyone else and start sounding like themselves.

What's next?

Want to talk about your own content? Reach out [here] with any questions, or send me a DM on Instagram with the word AUDIT and I'll take a look at your last 30 posts and tell you which type of content is starving.