If you're the face of a $500k+ business and your social feels off, you're not imagining it. Here's the 3-part content mix that actually moves revenue: positioning, personality, and proof. Most experts are heavy on one and starving the other two.

For years I've been running social for businesses doing 7 and 8 figures while my own account collected dust. The irony isn't lost on me, so I'm finally testing things on MY content the same way I would for any client. Here are 3 experiments I'm running right now (and one common piece of advice I'm done with).

You don't have a strategy problem. You have a belief problem dressed up as a strategy problem. Here are 4 limiting beliefs quietly keeping established experts invisible online, and how to flip each one into a superpower.

You don't have a content problem. You have a strategy problem. Here are 11 reasons why your established business needs a strategic social media manager (not just someone who posts) and what changes when you finally hire one.